Mobile App, made with Figma

Team members: Auli Shen, Lela Yuan, Andrew Su, Catherine Ma

Type "trip planning" in Google search box and you will get approximately 10 billion results. The abundant available resource enables us to develop our unique traveling preference, but at the same time makes it difficult to coordinate when traveling with other people.

My roles:
UX Researchers​:
To understand user experience of travelers who perform online information gathering, I conducted contextual interviews and surveys. I also created affinity maps, storyboards, usability tests, empathy maps and stake holder maps to analyze user data and their journey.
UX Designer: I designed the user flow for our platform and created low-fidelity and high-fidelity prototypes for our app.

Executive Summary Statement

Research Insights
The needs we identified are validated by potential users through various research methods. Users indicated that practical issues like spending habits are top concerns in selecting travel partners. In addition, preferences like trip schedule flexibility and intensity are some items important yet hard to be openly discussed or confirmed before the trip. It is also to our surprise that a substantial amount of people sacrifice their preference and compromise to their friends to avoid conflicts caused by trip planning or scheduling.

Our solution
TripUs is a trip planning app that combines different users' traveling preferences into one traveling plan using ranking algorithms. We also resolve user’s information overload by providing users recommendation on popular activities and plans for their reference.

Problem Space:

What is Information Overload?

Information Overload happens when a person is exposed to excessive quantity of information about a certain issue. The inundation of data burdens their effective thinking and impedes their decision-making process, and has become a main characteristic of modern life.

The Conflict Cycle

Information Overload can burden people's effective thinking and impedes their decision-making process. It frequently happens during trip planning and can lead to disagreements and conflicts. Conflict avoidance is typical when people try to resolve a disagreement, potentially creating more problems in the upcoming trip.


Surveys: We conducted online surveys via Google Forms and Instagram polls to get a broad view of how people plan their trips and the challenges they experienced.
Interviews: We did contextual interviews with college students from CMU, UCLA, and Emory to get an in-depth look on how people coordinate with their group members and resolve conflicts when planning a trip.


Stakeholder Map
Empathy Map
Affinity Diagram

We used Stakeholder Map to identify who is involve in trip planning and their interactions. Then we made Empathy Maps for different trip planners to understand their decision making process. We also include Affinity Diagram to summarize the challenges of trip planning by forming clusters and relations of our interview interpretation notes.


TripUs creates a safe space for users to share their travel preferences and automatically generates the optimal plan for everyone. It eliminates conflicts to improve planning efficiency and creates an equal chance for every opinion to be heard. On the "My Plan" page, the user can make their own plan with the built in search engine to look for popular choices at their destination and add their preference to the four categories (To Go, To Do, To Eat, and To Stay).
On the "Our Plan" Page, the user can check the optimal group plan, which is based on the number of votes the option receives and its ratings on crowd-sourced review sites. The user can access other people's plan as well as all of the proposed options on the ranking page.
My Work
TripUsProblem SpaceResearch